Jim Jodie 

WRITER / THINKER / DOER / CREATIVE DIRECTOR

    • BLOG
    • …  
      • BLOG

    Jim Jodie 

    WRITER / THINKER / DOER / CREATIVE DIRECTOR

      • BLOG
      • …  
        • BLOG

      Jim Jodie 

      WRITER / THINKER / DOER / CREATIVE DIRECTOR

      Laying Down a Challenge

      Ski-Doo has the most tech-forward snowmobiles. Hardcore snowmobilers have an ultra-competitive mindset. So we took advantage of that symmetry and called out riders, to push the limits of their skills and their sleds. 2018 Milwaukee AdWorkers Silver.

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      In earlier model years, we centered the work around that same hardcore mindset.

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